Who Should Own Your Online Community Strategy?

By: Joshua Paul

To determine what department or which staff member should be guiding your online community strategy, get clear on what the community is trying to accomplish.

Just as with any advanced association strategy, a successful online community for members has an array of moving parts and decisions that need to be made. Deciding who should ultimately be responsible for the community's ability to meet organizational goals is one of an association's most important decision points in the online-community planning process. ...