Protect Your Brand at Home and Abroad

Protect Your Brand at Home and Abroad

By: Monica Richman

Global expansion presents significant growth opportunities for associations. Before you take your brand outside the United States, however, be sure you have sufficiently protected your trademarks in the countries where you intend to do business.

In medieval times, guilds formed around local professions, compelling craftsman to place marks on goods to indicate quality and foster accountability. In modern times, trade associations and certification societies emerged to fill this important role, using trademarks to denote genuine goods and membership in a particular organization....