Six Trends on the Radar Screens of Association Marketers

By: Samantha Whitehorne

What a recently released report reveals association marketers are watching.

What keeps the typical association marketer up at night? Capturing the attention of members and identifying new customers top the list, according to the "2013 Association Marketing Trendswatch" [PDF], the second annual report done by ASAE's Marketing Section Council on trends affecting association marketers. ...