How Government Relations Can Make Effective Use of a Public Awareness Campaign

By: Rob Stott

While their audiences may differ, their endgames are the same: push forward the message of the association. That's why government relations and public relations can (and should) go hand in hand. Public awareness campaigns are just one example.

If you're reading this, chances are you're involved in your association's government relations department. And if you're working for an association that has a government relations department (shouldn't they all?), then chances are also good that your association has a public relations department or something similar. So, my government relations reader, how well acquainted are you with the folks over in PR?...