Can a Monthly Payment Option Work at Your Association?

By: Chris Bluhm

The American Occupational Therapy Association instituted a monthly payment option, with auto-renewal, for member dues in 2006. Results have been positive, with renewals up 15 percent among participants, equating to about $350,000 in annual dues revenue. Here's how AOTA designed and tested the program.

After several years of successful membership recruitment, around 2006 the American Occupational Therapy Association (AOTA) found itself battling slowing response rates and lower total retention among its growing cadre of younger members. For these young members, survey data showed that price was a key barrier to joining. ...