Turn Your Board Into a Strategic Change Engine

Turn Your Board Into a Strategic Change Engine

By: Doug Eadie

"Strategy" and "change" are more than just buzzwords: They're focal points for the most effective association boards. CEOs who meaningfully engage their boards in change initiatives will find that the organization has new fuel to harness opportunities and drive growth.

Over the past decade, an increasing number of nonprofit organizations, including many associations, have involved their boards in a meaningful way in leading significant change that has fostered growth—in terms of programs, revenues, membership, and even reputation. Associations that have succeeded in this effort have done so by engaging their boards in strategic thinking that identifies both growth opportunities and barriers and in overseeing the development of change initiatives....