How to Shape Communications for All Generations

By: Matt Brusch

In seeking to better understand how to communicate with younger members, the National Investor Relations Institute learned that many of the keys to connecting with young members are the same good practices that keep it engaged with all of its members. Here are some of NIRI's lessons learned about communicating with members, no matter their age.

Are you wrestling with how to effectively engage and communicate with younger members and prospects? You are not alone. My association, the National Investor Relations Institute (NIRI), discusses this frequently. ...