Develop a Strategic Approach to Government Relations

Develop a Strategic Approach to Government Relations

Government Relations By: Dawn P. Latham, CAE

Taking a strategic approach with your organization's government relations plan can help you get your message heard on Capitol Hill and provide greater value to members and key stakeholders.

As government relations professionals, we are quick to underscore our organizations' missions and the importance of our work and those we serve when communicating with elected officials and other stakeholders. Nevertheless, while we recognize the direct link between our work and mission, we need to fully comprehend the significance of the strategic-planning process and apply it to our day-to-day operations....