Follow-Up Webinar Extends Conference Value for Attendees

Follow-Up Webinar Extends Conference Value for Attendees

By: Christine Umbrell

The Michigan Association of Insurance Agents offers attendees a chance to ask additional questions several weeks post-meeting. Here's how MAIA did it.

Like most associations, the Michigan Association of Insurance Agents was seeking to increase value to members, to keep them interested in the organization's offerings and drive membership. The organization found a way to accomplish that goal by adding a follow-up webinar several weeks after an annual technology meeting....