4 Steps to Getting Started in China

By: Matthew Wisla

China is a potential source of growth for many associations, but it requires close attention to the country's particular government and media structures. These tips can help you cultivate new relationships.

Organizations that are considering launching initiatives in China could do worse than take a tip from Hollywood moguls. As Iron Man 3 opened around the world this month, moviegoers in the Middle Kingdom were treated to a special Chinese version of the action film with extra content. ...