Add Publicity to Your Advocacy Toolkit

Add Publicity to Your Advocacy Toolkit

By: Edward Segal, CAE

When tried and true lobbying techniques are not working, associations can turn to publicity campaigns to help promote their advocacy efforts.

When lobbying public officials and their staffs, what's to be done if you can't get them to see things your way? The tipping point for the Marin Association of Realtors has often been the power of publicity. News coverage about our policy positions and advocacy efforts has been instrumental in convincing decision makers to support our stance on proposals, legislation, or laws that affect our members, their clients, and the public. ...