5 Elements of a New Regional Presence

By: Mark Athitakis

The Drug Information Association had limited experience in Latin America, but a close understanding of the differing cultures there, along with a strong focus on products and services, have helped it make inroads.

The Drug Information Association has an impressive international footprint, with 17,000 members around the world and well-established regional presences in China, Japan, India, and Europe as well as North America. But DIA proceeded with caution as it has entered Latin America into the past two years. Here's a glimpse into the steps the organization took to make inroads there through a considered effort....