Tips for Deciding on a Mobile Content Strategy

Tips for Deciding on a Mobile Content Strategy

By: Andy Steggles

With more users accessing association content via smartphone, there's more pressure to decide how to present that content. Knowing the pros and cons of native apps, responsive design, and adaptive design can help you decide.

There has been a lot of talk recently about how to respond to the exponential growth of mobile. Before you can formalize your mobile strategy, it's important to understand the different mobile mediums that are available. Here is a quick summary of the three mobile media options: ...