3 Methods for Staying in Touch With Member Needs

Membership By: Karla Taylor

With three simple steps, a small European association aligns its value proposition with members' changing needs.

In spring 2013, the European Rental Association partnered with students at the Solvay Brussels School of Economics & Management to study whether users of heavy equipment for mining and quarries might be interested in renting rather than buying their machinery. It's a key question for ERA's members, 4,700 heavy-equipment rental agencies throughout the European Union. ...