10 Tools for Listening to Your Members

By: Jason Gudenius

You can't improve your association's member value proposition if you don't know what members value. Here are 10 effective methods for observing your members' behavior and listening for their thoughts and feedback.

As associations seek to create new benefits, enhance membership value, and align staff and financial resources to serve their members better, listening to what members have to say is more important than ever. Here are 10 proven tools to consider when planning a membership listening strategy:...