Use Data for Better Decisions in Component Relations

Use Data for Better Decisions in Component Relations

By: Carolyn Hook

Data is an important tool for component relations professionals, but being strategic about data collection and analysis can lead to more informed decision making. In a Component Relations Virtual Roundtable, two association professionals shared their ideas and advice for putting data into action.

Inspired by a Component Relations community discussion on ASAE's Collaborate, a recent roundtable brought together the two conversation drivers, Dean West, FASAE, founder and president of Association Laboratory Inc., and Katie Paffhouse, program manager at the Institute of Food Technologists, to continue their discussion on the importance of data. ...