Our Favorite Lessons on Cultivating Member Commitment

Our Favorite Lessons on Cultivating Member Commitment

By: Compiled by Miranda Barrett, CAE

It's time to take member engagement to new levels. Four association membership professionals identify their key takeaways from ASAE's new book 10 Lessons for Cultivating Member Commitment and share how they plan to put those lessons into action at their associations.

In August 2012, ASAE released 10 Lessons for Cultivating Member Commitment: Critical Strategies for Fostering Value, Involvement, and Belonging, by James Dalton and Monica Dignam. The book revisits some of the key findings in 2007's The Decision to Join and explains how those findings translate into real-world actions at associations.  ...