How to Respond to Responsive Design: The New Reality of the Mobile Web

How to Respond to Responsive Design: The New Reality of the Mobile Web

By: Chris Bonney

There is a new player in the game of mobile technology. It's not a new device or operating system; rather, it's a new approach called responsive web design, and it's changing the way associations think about delivering content.

With the growth in popularity of tablet devices and mobile phones, associations now need to think beyond how their members will interact with their websites from a home office or work cubicle. Instead, they need to consider how their sites respond to the different devices their members could be using to access the web. This is the world of responsive web design (RWD), which is presenting associations with new strategic challenges. ...