How to Create and Maintain a Culture of Ethics

By: Jennifer K. Druliner and Susan E. Dorn

Creating a code of conduct is just the start for an ethical association. A truly ethical association has leadership that models ethical behavior and is alert to gray areas.

Your association has adopted all the right documents: bylaws, antitrust policy, anti-harassment policy, trademark policy, employee handbook, even a conflict-of-interest statement. But is the spirit of those documents—at its core, a recitation of not only legal but ethical norms—integrated into your culture? Is it modeled and lived throughout your association, starting at its pinnacle, the boardroom?...