A Message to Generation D(isengaged): We Need You!

A Message to Generation D(isengaged): We Need You!

By: Rob Stott

A recent study shows the lack of involvement of young members in association advocacy. XYZ University founder Sarah Sladek sees a problem with that and wants young professionals to understand why their involvement is imperative.

There's an apparent disconnect between associations and their young members about advocacy. In XYZ University's recently released 2012 Advocacy in Associations survey, 42 percent of the 125 association professionals who responded said the level of participation and interest in the organization's advocacy efforts among young members was "fair" (i.e. some young professionals express an interest in participating). The results were downhill from there....