Identify Key Influencers to Drive Revenue and Relevance

By: Patrick Dorsey

As social media and online member communities become ever more integral to associations' value propositions, the technology is emerging to leverage social media data and online interactions to boost member engagement and association revenue.

As the association industry evolves, new technologies and ideas are being deployed to help associations keep closer tabs on their members and learn more about what interests them. These new efforts have allowed members to become more engaged within their communities and have helped associations develop new programs and services to further strengthen bonds with their members....