Cleaner Data, Better Intelligence

Cleaner Data, Better Intelligence

By: Debbie King

When analyzed and leveraged properly, data can provide a competitive advantage in attracting and retaining members and creating new sources of non-dues revenue for associations. But before you can even start gleaning those kinds of results, you need to make sure your data is correct.

Data is one of the most important assets an association has because it defines each association's uniqueness. You have data on members and prospects, their interests and purchases, your events and speakers, your content, social media, staff, budget, strategic plan, and much more. But is your data accurate, and are you using it fully? ...