8 Tips for Effective Communications in Europe

By: Geraldine Damar

American associations have a strong potential market in Europe, but cultural differences need to be addressed before you plan your event or even send out that blast email. Here are some points to consider as you make inroads overseas.

U.S. associations face diverse challenges when they bring their education programs to Europe. The continent is an extremely competitive market, one that will take some time and effort to successfully penetrate....