3 Ways to Improve Your Association's Research Efforts

3 Ways to Improve Your Association's Research Efforts

By: Steve Erickson, CAE

Solid research doesn't require big budgets and huge sample sizes so much as a clear focus on what information you want to gather. Here are three tips for crafting a research plan that gives valuable data to your association.

ASAE's new book 199 Ideas: Creative Communication and Public Relations represents the collective wisdom of communications experts in the association community, brimming with ideas for effective communication in the association environment. Some of the tips in this new collection relate to the use of research as part of communication planning. Here are three of the top tips included:...