3 Steps Toward a Communications Strategy

By: Gary Dolzall

Effective association communications begin with a firm understanding of the organization's mission. Here are three steps toward building a strategy that integrates the needs of your organization's multiple audiences.

To support their missions and strategic objectives, associations must energetically and effectively reach, engage, inform, and positively impact multiple critical audiences. Those audiences include members, thought leaders, policy makers, leadership and volunteers, the public, the media, business partners, internal stakeholders, staff, and more....