The Challenge of Getting Gen Y Into Government Relations

Government Relations By: Rob Stott

Research has shown that younger generations don't think too kindly of the political environment in Washington, and the 2013 federal government shutdown only made things worse. For associations to continue to see success with their government relations efforts, that needs to change, and fast.

Let me be upfront. I'm a member of generation Y, and when I think of politics, the first thing that comes to mind is a bunch of grumpy old men in shirts and (red or blue) ties with American flag pins on their lapels, arguing over different ideologies and never coming to any sort of agreement....