Stuck? Why a Hackathon Might Be Just What Your Association Needs

By: Dave Jaffe

Looking for a solution to a marketing quandary? In search of a new way to attract more donors? Try hosting a hackathon. Traditionally organized by programmers to develop new software, hackathons are proving beneficial in many contexts for solving organizational problems or coming up with innovative solutions.

Hackathons—the intense software-programming marathons made famous by Facebook, Google, and other big-name technology companies—are increasingly being organized to tackle non-tech-related issues. But can a hackathon provide benefits to membership associations? ...