How to Profitably and Effectively Re-Engage Lapsed Members

How to Profitably and Effectively Re-Engage Lapsed Members

By: Michael Connor and Tony Rossell

Don't assume lapsed members are gone forever. With the right approach, they can be brought back more easily, and at less cost, than attracting new members. Here's how one association combines a magazine wrap and a follow-up mailing to remind lapsed members of what they're missing.

Every relationship, personal and professional, can have problems. But in most cases, it is best to try to fix the problem rather than starting a wholly new relationship. ...