What Old-School Hip-Hop Teaches Us About Content Marketing

By: Bryan Kelly

The kind of creativity that made hip-hop music a global force can help you innovate your organization's content strategy.

Are there really lessons that association marketers can learn from a music revolution? Absolutely! Hip-hop has grown from a Bronx subculture in 1973 to a global influence on music and youth culture across multiple generations. With four decades of consumer engagement behind it, old-school hip-hop not only shows us how to market in general, it teaches us how to market to the generations of people who have grown up with it. ...