Create a Government Relations Program That Advances Your Mission

Create a Government Relations Program That Advances Your Mission

By: Christine Umbrell

Four tips for developing an effective government relations strategy that makes and measures progress year-round, not just when bills are passed or defeated.

How can you measure whether your government relations (GR) program is meeting its mission and whether it's effective in influencing legislators? It's easy when the legislation your association is advocating for passes or when the legislation you are fighting against is defeated. But how about when Washington is deadlocked and nothing seems to be happening in Congress? ...