4 Ways to Keep Your Strategic Plan Working

4 Ways to Keep Your Strategic Plan Working

By: Shawn Casemore

Association strategic plans are too often lists of good intentions that go neglected, but close attention to member and staff needs can keep them active.

To engage and sustain membership today, many association boards are attempting to be everything to members. Look at the number of educational events being hosted compared to 10 or even five years ago. We have shifted from targeted member attraction to casting broad membership nets. This broadened focus has been exacerbated by other factors, such as the growing range of experience and shorter tenures of board members and the increasing pressure to build financial resources and reserves....