4 Stories of Exceeding Membership-Growth Goals

4 Stories of Exceeding Membership-Growth Goals

By: Ashley Scherer

Associations are being challenged now more than ever to increase membership numbers. When membership development programs at Association Headquarters were combined with added value, innovation, strategic planning and incentives, four clients saw an average of 11 percent increase in membership in 2012.

It's no secret associations are having a difficult time recruiting and retaining members due to a perceived lack of value in benefits and offerings. New and seasoned members need more convincing than ever to join an association and renew membership. Long gone are the days of life-long memberships and dues paid without question. ...