14 Tips for Getting Your Association in the News

14 Tips for Getting Your Association in the News

By: Sheri Singer

A long list of media contacts can help get your association in the news, but an effective strategy demands good timing, a talent for storytelling, and plenty of diligence.

Newspapers and other media have come a long way since 59 B.C., when Julius Caesar ordered the distribution of Acta Diurna (Daily Acts) by having the news carved into metal or stone and posted in public places. ...