Respect the Word: How a Staff Writer Can Add Value to an AMC

By: Jane Martinsons

Associations are all about messages, but many lack the resources to convey and share those messages skillfully. Adding a professional writer to the staff of your association management company could help your client associations tell their stories.

"Digital platforms are worthless without content. They're shiny sacks with bells and whistles, but without content, they're empty sacks. It is not about pixels versus print. It is not about how you're reading. It is about what you're reading."—Maureen Dowd, "As Time Goes Bye," The New York Times, March 10, 2013 ...