Capitalize on the BYOD Trend at Your Next Event

By: Lawrence Coburn

With so many people bringing their own devices to work and events, mobile event apps are becoming part of the conference experience for many attendees. Find out how marketers can better engage with meeting attendees via apps.

As smartphones and tablets have become essential parts of almost any professional's daily tool set, much has been made of how this bring-your-own-device (BYOD) movement will impact businesses of all kinds. Just looking at the data, it's clear that events and marketing are no exception. ...