3 Steps Toward Association Innovation

By: Gary M. Bolinger, CAE

The need for associations to rethink their businesses and their member needs has never been more urgent. By merging their core values with an honest self-assessment, they can make sure they're not caught unawares by transformative changes.

Peter Drucker is credited with a concept that is very important to associations today: "The customer rarely buys what the company thinks it is selling him." In today's environment, your association should carefully assess what your "customers" are really buying....