Why Social CRM Should Be Public and Private

By: Ben Martin

The age of social customer relationship management (CRM) means staying relevant to your audience by engaging them through both public and private social communities, which are important to associations in strengthening and building relationships with members as well as gathering important data on member engagement.

What is Social CRM (Customer Relationship Management)? As it relates to associations, it is the discipline of applying the social media ecosystem to membership management. ...