Syncing Value and Cost: How to Design a New Membership and Pricing Model

By: Sheri Jacobs, CAE

As healthcare associations begin to tackle out-of-date and out-of-touch membership models, it's important to also consider the appropriate pricing strategies that help synchronize the value of your organization with the price you wish to charge.

In 2011, the American Farm Bureau Federation estimated the average cost for a Thanksgiving turkey would increase by 23 percent from the previous year. Yet most retailers priced the bird significantly lower than the estimated cost because they were willing to give up the profit on the sale. ...