The Consultant's Website: A Powerful Marketing Tool

The Consultant's Website: A Powerful Marketing Tool

By: Elissa Matulis Myers

An association consultant's website should be more than a simple electronic brochure. Follow the lead of some of these top-notch examples.

I confess. I started a website, built the infrastructure, put up a few pictures and some nice words, and then got busy and forgot all about it. The other day an association executive called to say they he was interested in contracting with me and asked if I could I give him my web address so he could learn more. "Oh, my website!" I thought in a panic....