Letter From the Chair: Three Challenges for Association Communications Leaders

Letter From the Chair: Three Challenges for Association Communications Leaders

By: Tom Quash, CAE

With the expansion of communication outlets today, association communications professionals are under more pressure to rethink their strategies. Understanding three key issues will be essential for them in the coming year.

In my opinion, there's nothing like a good story. Whether it's told through a gripping novel, a two-hour movie, a Broadway play, or even shared among colleagues during a networking reception. Every good story has a sound beginning, an engaging middle and a satisfying conclusion. Though it's the fall season, the "story" of this year's ASAE Communication Section Council is really just beginning....