Does Your Association Need a Rebranding?

By: George Stephan

Brands are more than just taglines and logos. They're promises you make to members and stakeholders. A new look at your branding strategy can give you an opportunity to increase member engagement and revenue.

Are your members complaining about dues and not renewing? Are you having trouble acquiring new members? They aren't rejecting you. They're rejecting your association's brand promise and how you communicate it. ...