4 Lessons From the New Component Relations Handbook

4 Lessons From the New Component Relations Handbook

Marketing and Communications By: Carolyn Hook

The new Component Relations Handbook offers a host of resources for component relations professionals. Here are a few highlights.

Lowell Aplebaum, CAE, and Trevor Mitchell, CAE, executive editors of Component Relations Handbook: A Guide to Successfully Managing and Motivating Chapters, Affiliates, and other Member Groups, hosted an author roundtable in September, where four contributing authors provided a peek inside. ...