What the FTC's New Green Guides Mean for Association Product Certifications

What the FTC's New Green Guides Mean for Association Product Certifications

research By: Gary D. Hailey

If your association certifies member products or services for environmental benefits, you need to know how new Federal Trade Commission rules limit what they can say about your certification or seal of approval.

On October 1, 2012, the Federal Trade Commission (FTC) issued revised Guides for the Use of Environmental Marketing Claims, commonly known as the Green Guides (16 C.F.R. Part 260). One of the most significant changes in the revised Green Guides is a new section on the use of environmental certifications and seals of approval in advertising. ...