The Road to a New Membership Structure at AIGA

The Road to a New Membership Structure at AIGA

Membership By: Christine Umbrell

AIGA has rolled out a new membership model focused on increasing participation and offering more choices for membership levels.

Rapidly evolving technology and challenging economic times have spurred associations to action, leading many to institute new social media programs or re-evaluate product offerings. But there's another important piece to the puzzle of member recruitment and retention: membership structure. ...