How Social Responsibility Breeds Success

By: Kevin B. Marvel

Being a good corporate citizen makes solid business sense, according to a recent book by the founder of the Patagonia company. What does that have to do with nonprofits? A lot, says this association executive.

It is uncommon these days to be swept away by the opening paragraphs of any book, let alone a book on business practices. However, a short volume recently published by Patagonia Books—the publishing arm of the well-known Patagonia clothing company—is just such a book. The Responsible Company: What We've Learned From Patagonia's First 40 Years, by Patagonia founder Yvon Chouinard and Vincent Stanley, opens with this:...