How AMCs Can Define Their Competitive Advantage

How AMCs Can Define Their Competitive Advantage

By: Sue Pine, CAE

Association management companies often mistake mere strengths for competitive advantages. At AMC Institute's recent Accredited AMC Forum, a business expert showed AMC owners how they can better identify competitive advantages that are objective, quantifiable, and relevant to their customers.

AMC Institute hosted its 2012 Accredited AMC Forum, exclusively for accredited AMC owners and senior staff members, in November at The Broadmoor Hotel in Colorado Springs. It provided the perfect setting for AMC owners and key staff to engage in a discussion focused on improving their businesses....