To Build Donors for Life, Ask, Don't Tell

To Build Donors for Life, Ask, Don't Tell

Fundraising and Nondues Revenue By: Jerry Panas

To succeed in today's challenging giving climate, you've got to make a personal connection with donors, tap into their passions, and inspire them to act. It's all about asking the right questions and listening closely to the answers.

Giving is a deeply personal experience. When you ask someone to invest in your organization, you have to reach the person's heart and soul. That's especially true these days. Even in spite of a sluggish economy, donors are giving generously—but only to organizations they really care about. And whether you're a professional fundraiser or a volunteer, it's your job to forge that kind of heart-and-soul relationship. ...