Making the Business Case for an IT Strategy

By: Joanne Rang

The IT department can be a prime mover of change at your association, but only if its business goals are clearly defined and understood by the whole organization. These first steps can help clarify that vision when budget time comes around.

In a previous article, "How to Align Organizational Strategy and IT Strategy," I discussed how organizational goals need to be defined into desirable, achievable, and viable initiatives that can be communicated clearly across the organization so that everyone works toward a common vision. Once everyone understands the vision, then working in harmony and creating strategies for areas such as communications, marketing, IT, social media, web, and investments will fall into place. ...