How to Bust Myths Among Component Members

By: Katie Paffhouse

Component relations professionals know that occasional miscommunications between an association and its component organizations are inevitable. In a Component Relations Virtual Roundtable, two association professionals shared how to play the role of myth buster when one of those miscommunications starts to grow.

Do you ever have days where you must drop everything in order to address a misconception? Or days spent on developing outreach plans to calm fears or address misunderstandings? Odds are we all can answer yes. After all, one of our key roles as association component relations professionals (CRPs) is to communicate with chapter leaders and address these myths that often appear, simply due to the sheer number of people involved. ...