First Steps Toward a Business Intelligence Strategy

By: David Ricciardi

Associations often don't do enough with the data they have to make effective decisions. By committing to a business intelligence strategy, they can better use the information they have and gain new insights into their membership.

Associations have data, often much more data than they know what to do with. Your staff spends a lot of time entering data into your association management system, pulling it from the web and email systems, moving it between vendors that manage the annual event, and so forth. Then more time is spent cleaning it, making sure it's accurate and not duplicative. ...